Date: 24 Jun 2021
Category: News
New £20 business voucher initiative It has been a difficult time for businesses over the last 15 months, and we want to do all we can to support you as Hounslow recovers from the impact of the COVID-19 pandemic. 

We want to get your views on a new ShopLocal voucher initiative we are planning to boost our local economy, support Hounslow’s independent businesses to recover and thrive, and raise awareness among residents of what their high streets have to offer.

Under the initiative, Hounslow Council will provide a free £20 voucher (electronic or printable) to every household in the borough to spend with local businesses who have signed up to the scheme. When a resident redeems their voucher, the business simply scans the voucher code via an app or enters a code into a web portal (integrated with point-of-sale system) and will be reimbursed up to the value of £20 by a bank account credit.  Payments will be made to the business on a weekly basis after a seven working day cooling off period.

The initiative is completely free for eligible businesses in Hounslow and businesses will receive full training and ongoing support from our voucher supply partners. The Council will also run an awareness campaign featuring many of the participating businesses. You can opt out at any time if you find the scheme isn’t for you.  

Why get involved?

By taking part in our ShopLocal voucher scheme, you will: Encourage new customers to visit your business. Increase awareness of your business and promote a culture of shopping locally. Be included in an online map and listing which will be promoted by the Council. Potential to increase monetary value e.g. you could also run your own promotional offer for voucher customers.

How to get started
If you have any questions, please contact us and we will be happy to help – you can email us at: If you would like to sign up, please click on the link below to register:

The Hounslow ShopLocal Voucher Initiative Expression of Interest (

The success of the Hounslow ShopLocal Voucher Initiative is dependent on the borough’s businesses seizing the opportunity and registering. We look forward to hearing from you.

Best regards The Economic Recovery and Regeneration team