The Mayor’s £1m Back to Business Fund will offer up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.
|Pay It Forward London enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through crowdfunding. Since its launch in April, over 5,000 Londoners have donated over £320,000 to support their favourite local businesses. |
Through the Back to Business Fund, the Mayor will match every pound raised by a business up to a maximum of £5,000 – or 50% of their campaign target – to help them expand their operation online, invest in their future and adapt to safe, socially distant trading.
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