Shopping local is the key as Small Business Saturday returns to Hounslow on Saturday 2 December.
Residents are being urged to think about visiting the shops that are on their doorstep in town centres across the borough in what is said to be the busiest shopping day of the year, with three weeks to go to Christmas Day.
This year, there is an opportunity for a local retailer to be crowned winner of a festive shop window of the year competition.
A reminder that entries must be in by Thursday 30 November – businesses are asked to send in a photograph of their decorated window and contact details to email@example.com
On Saturday, there will be a host of festive events taking place across the borough to entertain families as they shop, including at the Isleworth Christmas market, which hosts over 30 stalls.
Other town centres will also be in full flow for Christmas with a range of crafts, food and more on offer.
Small Business Saturday, an initiative that originated in the United States, is now held annually and in recent years has seen the profile of local businesses rise as residents and visitors were encouraged to visit independent shops and spend time in their local High Street as they hunt for Christmas gifts.
The event is also aimed at creating a more long-term boost for local businesses and the communities they are in.
Councillor Steve Curran, Leader of Hounslow Council said: “We encourage all residents and visitors to the borough on Saturday 2 December to celebrate and support the local shops and businesses and the part they play in the community.
“We want to make sure our local businesses are given the support they need to thrive as much as possible. On this, the busiest shopping day in the run up to Christmas, there’s no better time to visit your local High Street and perhaps find something different for your gifts this year and show your support at the same time.”
For more details on Small Business Saturday, visit https://smallbusinesssaturdayuk.com/