Hounslow was bustling with festive cheer as residents came out in force to support local traders on Small Business Saturday at the weekend.
Hounslow Council once again actively supported the now-annual initiative with the Mayor of Hounslow, Councillor Sue Sampson, plus fellow councillors and Ruth Cadbury, MP for Brentford and Isleworth, giving their personal backing to local shops.
The first weekend in December is traditionally known as the busiest shopping day of the year with three weeks to go to Christmas Eve.
On Saturday, residents enjoyed a Christmas market at Isleworth, which included food, gift stalls and a giant Ferris wheel. Father Christmas was on hand and there was lots of activity with other local traders across the borough.
Small Business Saturday, an initiative that originated from the United States, is now held annually and it has once again seen the profiles of local businesses rise as residents and visitors visited independent shops and spent time in their local High Street as they hunted for Christmas gifts.
The event is also aimed at creating a more long-term boost for local businesses and the communities they are in and to encourage people to make use of their local traders and local shops throughout the year.
Cllr Sampson said: “It was fantastic to see so many people out and about in the borough supporting their local businesses and the borough is looking very festive with Christmas just around the corner.
“Not only is this good for trade in the run up to Christmas but it’s also a chance to see just what our local shops have to offer all year round. Small Business Saturday is a great campaign but we encourage everyone as much as possible to shop on their doorstep whenever they can.”