Isleworth residents have their walking shoes at the ready after signing up to the Beat the Street challenge which starts today, Wednesday 24 February.
Following on from the successful competition held in Feltham, Heston and Cranford at the end of 2015 which saw St Lawrence’s RC Primary School, Feltham as the overall winners, it‘s now the turn of the people from Isleworth to see how far they can walk in seven weeks.
Beat the Street is a fun, free walking and cycling game for the whole community. The challenge turns areas of the borough into a real-life game, in which residents are challenged to walk, cycle or run as far as possible over the course of seven weeks. Players log their journey by tapping cards against the Beat Boxes which are placed on lampposts in the area the challenge is taking place. There are rewards for those who travel the furthest, overall team distance and weekly ‘lucky taps.’
Beat the Street cards can be picked up from Isleworth Library and Leisure Centre, West Middlesex Hospital and local GP surgeries Players can monitor their progress via a secure website at www.hounslow.beatthestreet.me
The popular scheme, funded by Hounslow Council runs until Wednesday 13 April and is already a big hit with the local Isleworth school children, with Isleworth Primary School leading the way after helping to launch the latest challenge.
Sarah Haws, assistant head teacher at Isleworth Town Primary School, said; “Everyone at the school is excited about taking part in Beat the Street.
“It sounds like a brilliant way of encouraging people to walk where possible and links in well with our aims of getting the children to stay active and healthy.”
There will be prizes for the teams that travel the furthest and those who clock up the highest average points per person. There are also weekly ‘lucky tap’ prizes just for taking part.
Councillor Ed Mayne, Cabinet Member for Public Health and Leisure, Hounslow Council, said: “Beat the Street is a great way to inspire people to be physically active, with the intention that they will continue these lifestyle choices beyond the end of the competition.
“So we encourage everyone to pick up a card from one of the distribution points listed on the Beat the Street Hounslow website and see how far you can walk and have fun at the same time.”